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Value Accelerator

Build Your Sales System toGrow RevenueWith Confidence

We help B2B tech companies build a value-selling system that wins larger deals, more consistently, at better margins.

Book a Free Sales Assessment

Companies we worked with

Synapses Lab Sentinus AG Vector Renewables TU Wien Innovation Incubation Center Association Avril
THE REVENUE CHALLENGE

Sales and Marketing Are Working Hard.
Your Revenue Says Otherwise.

You have
a strong product.

Your marketing
generates leads

You have a
sales team in motion.

But

Leads don't convert into meetings

Proposals get sent but never signed

Pilots don't convert into projects

Discounts become necessary to close

Revenue depends on a few top sellers

Sound familiar?
You don't need better hires, or new tools.
You need a value-selling system.

WHY REVENUE DOESN’T GROW

The Revenue Problem Is Structural.

Diagram tracing the symptoms — low win rates, long sales cycles, heavy discounting — through product-led pitches and instinct-driven sales, down to no value framework and, at the root, no selling system

Most companies try to address the symptoms, but the problem runs deeper.

Messaging stays product-centric

Sales runs on instinct, not process

The same customer hears different stories

A value-selling system fixes the structure by giving sales and marketing a common story and process to win.

The Value Accelerator approach

Build the Value-Selling System Your Team Needs to Win

Designed around your product, your market, and your customers.

1 Sales Assessment

Identify where revenue leaks across targeting, messaging, and the sales process.

Interviews with sales, marketing, and product to make blockers and opportunities visible.

Outcome: A sales assessment report with revenue blockers and a transformation roadmap.

2 GTM Foundation

Define the foundation of your Go-To-Market with ideal customer profile, value proposition, and USP.

In-person workshop to align sales, marketing, and product around a common structure.

Outcome: A Go-To-Market blueprint that provides consistent messaging for sales and marketing.

3 Sales Toolkit

Translate the Go-To-Market foundations into practical tools for daily execution.

Co-creating the assets your sales team need to engage customers across the buying journey.

Outcome: A sales playbook, including sales process, presentation guides, and business case tools.

4 Sales Activation

Integrate the new sales system into how your team operates every day.

Weekly coaching and guidance on ongoing deals ensure the system makes an impact.

Outcome: Consistent execution in the field leading to revenue growth.

Book a Free Sales Assessment
Blueprint

Explore our GTM Blueprint

A public, always-current walkthrough of the value-selling system: the ideal customer profile, value proposition and USP work that the Go-To-Market foundation is built on.

Explore our GTM Blueprint
The GTM Blueprint hub, listing its nine milestones
Success stories

Revenue Impact Across B2B Tech

Sentinus AG | AI Startup | Switzerland

Starting Point:

  • Product-centric messaging
  • Pilots not converting
  • No repeatable sales structure

Results:

6x

increase in average deal size

+50%

pilot-to-contract conversion

+15%

qualified inbound leads

“Customers congratulated us on our professional sales process.”

Jonas Conrad | CEO
Sentinus AG
Industrial company | Data Center | Switzerland

Starting Point:

  • Strong engineering capability
  • Unclear GTM strategy for new market entry
  • Inconsistent deal execution

Results:

+27%

revenue growth

+22%

average deal size

+7%

win rate

“We chose Value Accelerator because they bring real field experience.”

Company President
Industrial company
Fortune 500 Company | MedTech | Germany

Starting Point:

  • Mature GTM foundation
  • Competitive pressure from digital-first entrants
  • Need to strengthen value-based positioning

Results:

+5.9%

revenue growth

+11%

EBITDA growth

+28.6%

free cash flow growth

“To remain competitive we must adopt a value-based GTM model.”

CEO
Fortune 500 Company
Vector Renewables | Renewable Energy | Global

Starting Point:

  • Proven asset management firm, new SaaS platform
  • One dedicated salesperson, no sales process
  • Feature-led demos before qualification

Expected results:

25%

shorter sales cycle

+30%

win rate

Higher pipeline accuracy

“We had all the pieces we needed to succeed. Value Accelerator put them together. We now have a sales process that keeps us in control of our pipeline.”

Filippo Malvezzi Campeggi | Head of Commercial Operations
Vector Renewables
Who we work with

Designed for B2B Tech Companies Ready to Scale with Structure.

B2B tech companies

10–200 employees

Selling digital products

Like SaaS, AI, Cloud, etc.

Core team

Built by people who have done the job.

100+ years of combined experience building high-performing organizations.

Stefano Silvani
Stefano Silvani
Partner Revenue & Marketing

Transformed 3 global enterprises from product-led to SaaS

Michael Okoli
Michael Okoli
Partner Consulting

Turned an entire sales organization into top performers

Gabriele Perrone
Gabriele Perrone
Partner Technology

Led R&D and portfolio management for 2 global IoT enterprise platforms

Rosario Laface
Rosario Laface
Partner Technology

Scaled AI-agent startups and led AI innovation at global scale

Christoph Conrad
Christoph Conrad
Executive Advisor

40+ years in B2B sales and marketing leadership

Our team gained experience from:

Siemens Accenture ABB Capgemini GE Reply
FAQ

Common Questions

everything you need to know about our system

Reach out to our team
Email Us

No. Training improves skills. We redesign and activate your GTM operating system.

This is precisely when structure matters. Scaling without a system increases volatility.

Yes. We strengthen the architecture behind existing methodologies rather than replace them.

We activate in live opportunities. Early signals appear during the first 8 weeks, not months later.

No. The goal is to reduce friction, not add complexity.

Book Your
Free Sales
Assessment

In a 45-min assessment meeting, we will:

Identify structural revenue leaks across your current sales execution
You will leave with a clear diagnosis and action plan

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